We participated in the role of sportswear brand in the Circular Design Network (CircDNet) project funded by the Finnish Academy, in which scholars collaborated with various stakeholders in examining connections related to circular economy and life cycle assessments (LCA) of products.

As the project progressed, our confidence in the quality and sustainability of our shirt grew ever stronger. It is a long-lived product designed for use and purchased for a specific need, hence steering clear of issues associated with fast fashion.